Amazon Launches Alexa+: The New AI Assistant That's Giving Siri a Run for Its Money

Amazon Launches Alexa+ as Siri Advancements Drag On

Overview:

• Date: February 26, 2025
• Author: Andrew Orr
• Summary: Amazon has introduced Alexa+, an upgraded AI assistant that incorporates generative AI to facilitate more natural and personalized interactions. The service is priced at $19.99 per month but is free for Amazon Prime members.

Key Features of Alexa+:

• Natural Conversations: Alexa+ uses generative AI to handle tasks such as booking reservations, creating personalized routines, and controlling smart home devices.
• Agentic Skills: Alexa+ can independently manage online tasks, such as finding a repair service, booking appointments, and notifying users when tasks are complete.
• Integration with Services: It integrates with popular services like Uber, Grubhub, and OpenTable.
• Privacy and Security: Alexa+ includes privacy features through the Alexa Privacy Dashboard and AWS's secure infrastructure.
• Early Access: Priority is given to owners of Echo Show 8, 10, 15, and 21 devices. A waitlist is available for others.

Apple's Siri Evolution:

• Apple Intelligence Initiative: Apple has been enhancing Siri through the Apple Intelligence initiative in iOS 18, introducing features like on-device processing for privacy and quicker responses.
• Upcoming Features: More advanced capabilities, such as personalized and contextual responses, are expected later in 2025.
• Pricing: Unlike Alexa+, Siri is a free service on Apple devices.