Apple

Apple Working on Fix for Accidental Siri Activation from TV Ads

Apple is working on a fix for Siri being mistakenly triggered when the 'Hey Siri' command is spoken on TV ads, with a new AdBlocker framework found in the latest beta of tvOS 18.2 that uses ShazamKit to match audio fingerprints and temporarily disable Siri's trigger commands.
By Blip Tech 1 min read

Apple is working on a new framework called 'AdBlocker' that will prevent its TV ads from triggering the 'Hey Siri' command on users' devices. The feature was found in the latest beta of tvOS 18.2 and uses the Shazam API to match audio fingerprints captured by the device's microphones. Once matched, the framework temporarily disables Siri's trigger commands. The update is expected to be released in December.

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