Apple's New AI Ban: Purging Deepfake Nudity from the App Store

Apple has officially updated its App Store Review Guidelines to take a harder stance against generative AI applications that facilitate the creation of nonconsensual intimate imagery. The revised rules specifically target nudify apps, including those that use bait-and-switch tactics to mask their true functionality. By broadening the language of its policies, the tech giant aims to prevent the distribution of tools that exploit AI to violate personal privacy and safety, ensuring a more secure environment for users across its platform.