Don't Just Walk In: Apple Retail Staff Sound the Alarm on iPhone Launch Day
Retail employees have been instructed to notify prospective buyers that showing up without a pre-order on launch day might result in disappointment. With the high demand for the new iPhone models, store staff are emphasizing the importance of online reservations to manage crowd flow and inventory availability. This shift highlights a move toward structured pickup windows rather than traditional walk-in queues for major hardware releases.