Google Discontinues Tenor API, Triggering a Massive GIF Search Migration

Google has officially announced the upcoming shutdown of the Tenor API, a move that will significantly impact developers and social platforms relying on the service for GIF search capabilities. Tenor, which Google acquired in 2018, serves as a backbone for visual communication in numerous third-party apps, but users may soon see different interfaces as developers migrate to alternative libraries. This transition marks a major pivot in how Google manages its visual content assets and forces a broad ecosystem shift toward other GIF repositories.