Google Slashes Prices to Win the AI Subscription Arms Race
Google has officially lowered the price for its budget-tier AI subscription, signaling a major escalation in the competitive landscape of artificial intelligence services. This price adjustment, which follows similar experimental moves in emerging global markets, is now being rolled out to American consumers. By making its Gemini-powered tools more affordable, Google aims to undercut rivals and secure a larger share of the mass-market AI user base during an era of tightening digital budgets.