Google Takes a Playful Swipe at Apple with New #BestPhonesForever Ad Teasing iPhone 17 Copycat Claims

In a new ad campaign titled “#BestPhonesForever,” Google takes a fun and sly jab at Apple’s upcoming iPhone 17 series, suggesting that Apple is copying features first introduced by the Google Pixel. The ad, titled “Responding to the Rumors,” presents a podcast-style conversation between Pixel and iPhone characters discussing how many of the rumored iPhone 17 features are similar to existing Pixel features, such as Night Sight, Magic Eraser, and homescreen widgets. While the ad is playful and humorous, it highlights the common practice in the smartphone industry where companies often build upon or copy each other’s ideas. Google acknowledges that this is a standard part of innovation but uses the ad to remind viewers that many of these features originated on Pixel devices. The campaign also draws attention to the history and rivalry between the two brands.