Google's Gemini Gets a Makeover: Decoding the New AI Nomenclature

Google is once again shifting the goalposts for its AI branding, introducing a series of name changes for its Gemini features to better define their specific roles. The update highlights Gems, which are custom AI personalities tailored for specific projects, and Skills, which act as functional extensions for external apps. Additionally, Spark serves as the new identity for generative features within productivity tools, and Scheduled Actions provides a pathway for automating routine digital tasks. While these changes aim to clarify the ecosystem, they echo Google's long-standing history of frequent rebrands and product overlaps, requiring users to keep a close watch on the evolving terminology.