Kendrick Lamar Kicks Off Super Bowl LIX Extravaganza: Apple Music's Ultimate Fan Experience

Apple Celebrates Kendrick Lamar's 'Road to Halftime' with Exclusive Content and Special Offers

Overview

• Event: Super Bowl LIX Halftime Show featuring Kendrick Lamar
• Date: February 9, 2025
• Preparation: Apple Music is rolling out a week of special content leading up to the event.

Apple Music Features

• Exclusive Interviews and Playlists: Starting February 6, Apple Music will offer over 100 hours of Super Bowl programming, including live broadcasts and exclusive interviews with Kendrick Lamar.
• Press Conference: On February 6 at 10:00 AM Central Time, Ebro Darden and Nadeska Alexis will interview Kendrick Lamar.
• Pre-show: A half-hour pre-show featuring Apple Music Radio hosts Zane Lowe and Eddie Francis, alongside Ebro and Nadeska, will highlight the biggest moments of 2024 and iconic halftime performances.
• Artist Spotlight on Fitness+: The Fitness+ series will feature Kendrick Lamar's music in various workout playlists.

Other Apple Services

• Apple News: Features an article titled 'The Story of Kendrick Lamar in 20 Songs,' providing a deep dive into his career.
• Apple Sports: Offers real-time game updates, play-by-play information, and live betting odds.
• Shazam: Users who Shazam Kendrick Lamar's songs will be directed to bonus content, including a custom Apple Watch face and iPhone wallpaper.

Community Engagement

• New Orleans Collaboration: Apple is supporting the Ellis Marsalis Center for Music, Arts New Orleans, and Delgado Community College.
• Super Bowl Host Committee Parade: On February 8, an Apple Music-sponsored float will be part of the parade, showcasing art by local young artists.

Special Offers

• Apple Music Subscription Deal: Eligible subscribers can get six months of Apple Music for $2.99.