Netflix CEO Admits Bafflement Over Apple TV+'s Purpose in Streaming War

Netflix co-CEO Ted Sarandos expressed his confusion about Apple TV+ in a recent interview with Variety, stating that he doesn't understand the service beyond its potential as a marketing play for Apple. Despite this, he acknowledges that Apple's team is smart and may see something others don't. Sarandos' comments highlight the ongoing disparity between Netflix's dominance in streaming and Apple TV+'s relatively smaller subscriber base. The article also notes that other streamers still have a long way to go before posing a significant threat to Netflix.