Netflix Embraces Split-Seasons: A Creator-Driven Shift in Streaming Strategy

Netflix, a pioneer in the binge-watching model of TV releases, has increasingly adopted split-seasons for its shows. This shift began during the COVID-19 pandemic and due to production strikes, but it has continued based on the preferences of creators like Peter Morgan (The Crown) and Shonda Rhimes (Bridgerton), who see natural emotional breaks in their stories. Bela Bajaria, Netflix's Chief Content Officer, emphasizes that this approach is 'creator-driven' and not a response to mixed results from viewers. While some subscribers may be dissatisfied or lose interest between parts, the practice allows Netflix to maintain engagement and generate hype for multiple premieres, balancing viewer satisfaction with financial needs.