Netflix Joins Apple TV's Unified Watchlist: A New Era of Streaming Integration

Summary

Apple and Netflix have partnered to integrate the Apple TV app with Netflix. US users are beginning to see prompts on their Apple TV 4K devices to connect their Netflix accounts, enabling them to add Netflix originals like Stranger Things and Squid Game to their unified Watchlist within the Apple TV app. This integration also adds these titles to the 'Continue Watching' section.

However, the rollout is not yet complete, and some features, such as playback progress syncing, are not currently working. The partnership marks a significant step for Netflix, which has previously been absent from Apple's unified content management system, allowing users to keep track of their streaming shows across multiple services in one place.

While an official announcement from both companies is expected soon, Apple’s official list of supported apps has not yet been updated to include Netflix.