Netflix Reimagines Mobile Discovery with New TikTok-Style Vertical Feed
Netflix has officially announced a major redesign for its iPhone app, featuring a new vertical video feed to streamline content discovery. This mobile-first interface allows users to scroll through full-screen previews, adopting a format popularized by social media platforms to help subscribers quickly identify new movies and series. The update comes as the streaming giant looks to improve user engagement on mobile devices following mixed feedback on recent interface changes across its broader ecosystem.