Saddle Up for $5 Bites: Velvet Cowboy Brings Retro Southwest Vibes to Manhattan
The Jacob's Pickles hospitality group is launching Velvet Cowboy, a new concept on the Upper West Side that blends 1970s retro aesthetics with American Southwest themes. Opening this Tuesday, the establishment features a specialized beverage program of themed cocktails and a unique value-driven food menu where every item is priced at exactly $5, offering an accessible yet stylized nightlife experience in a competitive New York City market.