Apple

Siri’s New Brain Might Not Be Free: Apple Hints at AI Subscriptions

Apple may soon bridge the gap between premium performance and premium pricing as Tim Cook hints at a paid tier for its smartest Siri yet.
By Blip Tech 1 min read

During a recent quarterly earnings call, Apple CEO Tim Cook addressed the future of Apple Intelligence, suggesting that the company is exploring ways to manage the significant computing costs associated with advanced AI. While basic features remain accessible, heavy users of the upcoming AI-enhanced Siri might eventually require an iCloud+ subscription or a similar paid plan. Cook emphasized that the company is still finalizing its strategy, balancing the high infrastructure demands of large language models with the goal of providing a seamless user experience across its ecosystem.

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