Sound Therapy: The Future of Music and Wellness
Universal Music Group and Apple Music Launch Sound Therapy
Universal Music Group (UMG) and Apple Music have collaborated to introduce Sound Therapy, a new audio wellness collection designed to enhance listeners' focus, relaxation, and sleep. This innovative initiative leverages cognitive science and UMG's roster of global artists to create an immersive listening experience that supports mental wellbeing.
Key Features:
- Focus: Enhanced with gamma auditory beats and white noise to improve concentration.
- Relax: Infused with theta waves to promote deep relaxation.
- Sleep: Integrated with delta waves and pink noise for better sleep quality.
Behind the Scenes:
Sound Therapy was developed by Sollos, a music-wellness venture located within UMG's London offices. The collection features reimagined versions of popular tracks from artists like Imagine Dragons, Katy Perry, Kacey Musgraves, Ludovico Einaudi, AURORA, Jhené Aiko, Chelsea Cutler, and Jeremy Zucker.
Leadership Perspectives:
- Michael Nash, UMG’s executive vice president and chief digital officer: "For years, elevating music’s role in health and wellbeing has been a strategic priority for UMG. The launch of Sound Therapy represents an important validation of our innovative, science-led Sollos initiative."
- Rachel Newman, Apple Music’s co-head: "Every day, people around the world make Apple Music part of their daily routine. Now, with Sound Therapy, we’re proud to work alongside UMG and Sollos to bring a new listening experience to Apple Music — one that’s grounded in artistry, shaped by innovation, and designed to support wellness."
Availability:
Sound Therapy is available exclusively on Apple Music, offering users an exclusive and scientifically-backed audio wellness experience.
Apple's Commitment to Wellness:
Apple has a long history of promoting health and wellbeing through its products like the Apple Watch, HealthKit, and Apple Fitness+. The company will continue to work with Sollos and UMG to further establish scientific evidence supporting music and audio for improved wellbeing.
