The End of Free Siri? Tim Cook Hints at Premium AI Subscriptions Before Departure
During his final earnings call before his upcoming departure as CEO, Tim Cook signaled a potential shift in how the company monetizes its artificial intelligence. On July 30, Cook suggested that a subscription model for Siri could be implemented, particularly for those who utilize the assistant extensively. This strategic pivot marks one of Cook's final major announcements, indicating that the future of the company's AI services may move away from a free model toward a tiered, revenue-generating structure as advanced capabilities become more integrated into the ecosystem.