Gaming

The Hidden Cost of Hype: How Gamescom Trailers Land a Spot

Geoff Keighley reveals that while some games earn their spot through merit, others must pay to play on the industry's biggest stage.
By Blip Tech 1 min read

Geoff Keighley has clarified the selection process for the Gamescom Opening Night Live (ONL) showcase, revealing a dual-track system for featured trailers. While a portion of the games are chosen editorially by Keighley and his team at no cost based on their news value, others are included as 'paid placements.' This hybrid model is designed to sustain the high production costs of the digital event while ensuring major industry highlights are still represented.

#Gaming #Gamescom #trailers #Marketing #Keighley #Showcase

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