The iPhone Duo Gets a Personal Touch: Your Name on the 'Hello' Screen
Apple is introducing a new level of personalization for customers purchasing the upcoming iPhone Duo at its physical retail locations. Store employees will be able to configure the device so that the buyer's name is displayed on the initial startup screen, replacing or accompanying the standard greeting. This move is part of a broader effort to differentiate the in-store buying experience and foster a unique first impression for users as they activate their new flagship hardware.