Will Apple Vision Pro Get a Price Cut or Upgrade on Friday? Speculating on the Next Big Move

Apple Vision Pro Potential Update On the eve of potential product announcements, it's speculated that Apple might unveil an update for the Vision Pro. Mark Gurman reports that Apple will brief the press on this update. The article explores several possibilities:

• M5 Chip Upgrade: Despite no official M5 products, production is reportedly underway and could debut in the Vision Pro.
• Apple Intelligence Support: While the device meets RAM requirements, a potential RAM upgrade might be needed.
• PSVR Controller Support: Although confirmed by Gurman, it may not significantly impact user experience.

However, the article focuses on a fourth possibility: a price drop. The $3,499 starting price is considered the biggest obstacle for the Vision Pro. Apple has a history of justifying high prices with 'cutting-edge technology,' but there's precedent for price cuts (e.g., the first iPhone). While a significant price reduction is unlikely, any adjustment could make the device more appealing. The article suggests that doubling storage at current price tiers could also be an option. Inventory constraints may affect these decisions, but the author predicts some form of price update on Friday.