Apple Elevates Vanessa Trigub to Global VP of Retail Stores
Vanessa Trigub is stepping up to lead Apple’s global retail stores, marking a significant shift in the company's retail management structure.

Apple Names Vanessa Trigub as New VP of Retail Stores
- Appointment Details: Bloomberg reported that Apple is promoting Vanessa Trigub to the role of Vice President (VP) of retail stores and retail operations. This new position aims to simplify the retail organization.
- Current Structure: Currently, Deirdre O’Brien oversees all retail operations and has additional responsibilities in HR following Carol Surface's departure.
- Trigub’s Background: Trigub joined Apple in 2007 and has held various roles in finance, mergers, and acquisitions. She previously managed the Americas West region.
- Future Responsibilities: In her new role, Trigub will oversee the heads of retail for Europe and the Middle East, Asia-Pacific, and the Americas East region.
- Succession Planning: Apple sees Trigub as a potential successor to O’Brien, who has been with the company for over three decades.
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