Apple

Apple Faces Class Action Suit Over Delayed 'Contextual' Siri Feature

Apple faces a new lawsuit over its premature advertisement of a delayed Apple Intelligence feature, but the ad's clear disclaimer may render the case unviable.

Apple faces a new lawsuit regarding its advertising of the 'Apple Intelligence' feature, which was prominently featured in an advertisement starring Bella Ramsey. The ad described a feature that would use contextual data to provide detailed information about individuals based on interactions. However, this specific feature has been delayed and is now set for release sometime in the coming year. Critics argue that Apple's advertisements created a misleading expectation of immediate availability, despite clear disclaimers stating that some features were 'coming soon.' The lawsuit seeks class action status, but legal experts suggest it may be challenging due to the presence of these disclaimers. Apple has already rolled out other advertised features with iOS 18.1 and 18.2, and the delayed feature is expected to be released eventually. The company's decision to delay was likely driven by concerns over potential inaccuracies and the need for robust testing.

#Apple #lawsuit #Advertising

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