Apple has no plans to build its own search engine, says Eddy Cue

In a declaration filed on Monday, Apple's senior vice president of services, Eddy Cue, asserted that Apple has no interest in creating its own search engine and would prefer to continue using Google. In 2022, Google paid Apple $20 billion to be the default search engine on its devices. According to Cue, if Apple were to create a search engine from scratch, it would divert important resources away from other areas. It would cost 'billions of dollars and take many years.' He also notes that building a viable search engine would require Apple to also make a platform to sell targeted advertising, which the company does not have.