Apple Modifies App Store Pricing and Tax Rules in Brazil, Europe; New Subscription Policies Roll Out

Apple Adjusts App Store Pricing and Tax Rules

Brazil: New Tax on Foreign Developers

• Effective Date: May 16th, 2023
• Tax Introduced: CIDE (Economic Domain Intervention Contributions)
• Impact: 10% levy on foreign developers' earnings from paid apps and in-app purchases (IAP).
• Price Adjustments: Starting June 2nd, prices will automatically update for developers not based in Brazil.
• Exclusions: No changes if the developer has selected Brazil as their base storefront or manually manages prices.

Europe: New Subscription Policy

• Effective Date: August 4th, 2023
• Affected Countries: Austria, Germany, and Poland
• Policy Change: Subscribers must explicitly consent to auto-renewable subscription price increases.
• Notification Process: Weekly notifications until the user opts-in or the subscription ends.
• Grandfathered Pricing: Subscription price increases scheduled before August 4th follow current policies even if they renew after that date.