Apple Ponders $1,500 iPhone 17 Ultra Ahead of 2024 Foldable Launch

Rumors Suggesting iPhone 17 Ultra Launch Rumors about the 'iPhone Fold' for 2024 have been circling, with a potential starting price of $2,000. This would be a significant jump from the current top-tier model, the iPhone 16 Pro Max, which starts at $1,199. The high price point for the foldable iPhone may provide Apple another reason to test premium pricing in 2025 with an iPhone 17 Ultra.

Key Features and Design Changes

For 2025, Apple is expected to introduce several new models: the ultra-thin iPhone 17 Air, major design changes for the Pro lineup, and possibly a rebranded iPhone 17 Ultra. The Ultra model might be thicker to accommodate a larger battery, have a smaller Dynamic Island, and feature an exclusive cooling system.

Market Testing with iPhone 17 Ultra

Launching the iPhone 17 Ultra at around $1,499 would allow Apple to gauge market reception for higher pricing. If successful, it could pave the way for the $2,000+ iPhone Fold without much resistance. This strategic move would also provide valuable data for managing pricing schemes as Apple introduces exciting new models in the next 18 months.

Conclusion

The launch of the iPhone 17 Ultra is expected to be a significant step in Apple's strategy to navigate the premium market and prepare for the introduction of its first foldable iPhone.