Apple Reigns Supreme: World's Most Valuable Brand with $1.29 Trillion Worth

Apple Leads Global Brand Rankings for Fourth Consecutive Year

Key Highlights:

• Brand Value: Kantar has estimated Apple's brand value at $1.29 trillion, marking a 28% year-over-year growth and making up 12% of the total value of the top 100 brands.
• Global Top 100 Brands: The combined value of the Global Top 100 brands is $10.7 trillion.
• Top Five Brands:
  1. Apple ($1.29 trillion)
  2. Google ($944.1 billion)
  3. Microsoft ($884.8 billion)
  4. Amazon ($866.1 billion)
  5. Nvidia ($509.4 billion)
• Methodology: Kantar uses a three-step process to calculate brand value, which includes financial and brand contribution analysis, stripping away earnings from tangible assets, and filtering out non-brand-related revenue.
• Significance: Despite the speculative nature of the methodology, the consistent application across all companies provides valuable insights into their brand strength.