Apple Retires Ad Showcasing Unreleased Siri Feature as Development Hits Snag

Apple has pulled an advertisement that featured Bella Ramsey demonstrating the unreleased Siri feature, which was supposed to help users recall personal information such as names and meeting details. The ad was part of a series promoting iPhone 16 and Apple Intelligence, but it was taken down after Apple announced that the development of these features is taking longer than expected. Two other ads in the series, focusing on email summarization and custom photo memory videos, remain available.