Apple TV+: The Cost of Creating a Cultural Phenomenon

Apple TV+ is reportedly losing over $1 billion annually, five years after its launch, according to a report from The Information. Despite this, the service has 45 million subscribers and continues to grow, partly due to the popularity of shows like 'Severance' and 'Ted Lasso'. While Apple has been working to control costs in its film division, it remains committed to building up the streaming service. For a company as profitable as Apple, with quarterly profits reaching $36 billion, the $1 billion loss is manageable. The article concludes that this financial situation, while significant, does not pose a major threat to the company's overall health.