Apple TV+: The New HBO? How the Streamer Is Earning Its Prestige

Apple TV+ is Starting to Live Up to the 'New HBO' Hype

Since its launch in 2019, Apple TV+ has faced challenges in establishing itself as a premium streaming service. Initially hyped as 'the new home for the world’s most creative storytellers,' the platform launched with only nine original titles and struggled to meet critical acclaim. However, over the past year, Apple TV+ has made significant strides:

• Severance: A mainstream hit that surpassed the success of Ted Lasso.
• Consistency and Quantity: The service has been releasing top-tier shows consistently, often with multiple compelling series running simultaneously.
• Recent Successes: Follow-up shows like 'The Studio' and 'Dope Thief' have maintained subscriber interest, with upcoming releases like 'Your Friends & Neighbors.'

While Apple TV+ still needs to maintain its strong hit rate, it is increasingly looking like the 'new HBO,' delivering high-quality content that resonates with viewers.