Apple Unveils Enhanced Caller ID and Brand Logos for Mail in iOS 18.2

Apple today announced an extension of the Apple Business Connect program, which allows companies to submit information about their businesses to be surfaced in Apple Maps, Siri and increasingly more places across the operating system.

• In iOS 18.2, Mail app to show brand logos next to emails from participating business
• Next year, Phone app to identify incoming calls using logo and descriptive name
• Program expanded to include online services businesses too
• Businesses can sign up today and functionality rolls out in iOS 18.2 later this year