Apple Watch Shipments Plunge: Time for a Major Overhaul?

Summary of Apple Watch Shipments Decline and Required Strategy Adjustments

**Key Points:)

• Global Decline: Apple Watch shipments have been in significant decline for two years, with a 10% fall in 2023 and a further 19% drop in 2024.
• Market Dynamics: The decline was most notable in the US, and all major competitors in the advanced smartwatch segment saw growth during this period.
• Reasons for Decline:
  • Fewer reasons to upgrade, including the lack of a new SE model.
  • Reduced interest in the latest Watch Series 10.
  • Increased competition and legal issues (loss of blood oxygen feature).
  • The Apple Watch Ultra's market share dropped from over 10% to under 8%.
• Strategic Recommendations:
  • Introduce new features to drive interest.
  • Launch new models, including an SE and Ultra version.
  • Consider design upgrades to appeal to consumers.

The article highlights the need for Apple to innovate and reposition its smartwatch lineup to reverse the trend of declining shipments.