Apple's AI Strategy for 2025: Driving Revenue and Hardware Upgrades

In this article, the author predicts that Apple Intelligence could become a significant revenue driver for Apple in 2025. Initially, demand for Apple Intelligence will be tied to hardware upgrades, as it requires specific product versions to run. However, in the future, Apple may monetize Apple Intelligence by offering advanced features behind a paywall and integrating third-party AI services into its platform. The author suggests that Apple could evolve Apple Intelligence into a standalone chatbot, similar to ChatGPT or Claude, which would allow the company to capture more subscription revenue. Additionally, Apple could offer AI-powered photo editing tools as part of a paid subscription. Overall, the author believes that Apple Intelligence has the potential to drive hardware upgrades and generate substantial income for the company in the coming years.