Apple’s Big Move: Why Siri’s New Leadership Signals a Serious Shift

Apple is making a significant change to Siri's leadership by appointing Mike Rockwell, the former head of Apple’s Vision Pro project, as the new leader for Siri. Despite not having an AI background, Rockwell has shown interest and criticism towards Siri, pitching ideas for overhauling the voice assistant to make it more personalized. The appointment signals a shift in how seriously Apple is taking Siri, with Rockwell being a top-tier leader within the company who will be dedicated to improving the AI assistant. Previous leadership of Siri has been inconsistent, but this move suggests a renewed focus and commitment from Apple to elevate Siri’s capabilities.