Apple's Bold Move: Why Split iPhone Launches Could Be a Win for Consumers in 2026

Apple’s New iPhone Release Strategy for 2026

Starting in 2026, Apple plans to split the launch of its iPhone lineup into two stages: the higher-end models (iPhone 18 Air, 18 Pro/Pro Max, and a foldable iPhone) will be released in fall 2026, while the entry-level models (iPhone 18 and iPhone 18e) will launch in spring 2027.

Benefits of the Split Launch:

• Better Tech: By separating the base model from the Pro models, Apple can focus on making significant upgrades to the entry-level devices without overshadowing them with simultaneous Pro launches. This could lead to more advanced features and better differentiation between models.
• Always a Good Time to Buy: With two distinct launch periods, consumers won’t feel as pressured by timing. An iPhone bought in the summer will be at most 6 months old, rather than up to a year old with the current schedule.
• Cheaper iPhones: The new 'e' model is expected to have an annual release cycle, providing more frequent updates and options for budget-conscious consumers. While the iPhone 16e starts at $599, it offers modern features like USB-C, 48MP camera, and Apple Intelligence support.