Apple's In-House Chip Design: The 'Secret Weapon' Behind Unmatched Performance

Apple executives believe that by designing their own Apple Silicon chips and AI, the company now has a significant advantage over traditional chipmakers. The company's Vice President of Mac Product Marketing Tom Boger and Vice President of Platform Architecture Tim Millet discussed the new M4 line of chips in an interview with The Indian Express. By creating custom-built chips for devices, Apple avoids compromises in performance.