Apple's Vision Pro: Creating a Two-Tier Market Success

Apple's Vision Pro strategy, which involves launching a high-end professional product first and then following it up with a more affordable consumer version, is expected to create a two-tier market according to market intelligence company TrendForce. The company predicts that competitor brands will need to meet the expectations set by Vision Pro's displays in particular. It is believed that Apple may launch its next generation of VR/MR devices as early as 2026, with a strategy to introduce distinct models targeting both high-end and mainstream segments.