Cardboard Chaos: Pokemon Fans Turn Target Displays Into High-Stakes Loot
During the Pokémon Day event held at Target on May 2, the frenzy for exclusive merchandise reached a fever pitch, extending beyond toys and clothing to include the store's promotional displays. Reports indicate that collectors and scalpers targeted these large cardboard stands, with some being removed from stores and subsequently listed on secondary markets for thousands of dollars. The event, which also featured themed Pop-Tarts and exclusive apparel, highlighted the ongoing volatility of the Pokémon secondary market where even temporary retail decorations have become high-value assets for resellers.