Crack a Cold One and Find a Cryptid: Hard Mountain Dew’s $1 Million Bigfoot Hunt
A legendary reward awaits the first person to provide undeniable proof of the elusive sasquatch.
By Blip Tech
1 min read
Hard Mountain Dew has launched a high-stakes marketing campaign titled the Bigfoot Bounty, challenging adventurous adults to prove the existence of the mythical creature. Offering a massive $1 million prize, the brand invites participants aged 21 and older to submit verified evidence of Bigfoot this fall. This unconventional promotional effort aims to engage fans with the mystery of the outdoors while boosting the visibility of the alcoholic beverage lineup through a unique, cryptid-themed scavenger hunt across the wilderness.
