Dating App Burnout Leads Major Platforms to Partially Pivot to Friend-Finding

The growing phenomenon of dating app burnout is leading major players to do at least a partial pivot into friend-finding, according to a new report.

Dating app burnout There have been increasing reports that dating apps and online dating isn’t delivering on its promise, with one recent study finding that the ‘paradox of choice’ means people don’t find better matches over organic meets, despite a much larger dating pool. A recent Forbes survey found that dating apps were also having a negative impact on how people feel about themselves.

Major apps pivoting to friend-finding The Financial Times reports that major players in the field – including Bumble and Match Group – are now turning to friend-finding as a way to reinvigorate interest.