Disney+ Pricing and Subscriptions: Bob Iger's Accidental Revelation
Disney CEO Bob Iger accidentally revealed commercially sensitive data during the company's earnings call, disclosing that 37% of Disney+ subscribers in the U.S. and 30% globally are on the ad-supported tier. Iger also spoke candidly about the company's pricing strategy, admitting that recent price hikes for the standard tier were designed to push more people towards ad-supported subscriptions, which have become more profitable for Disney.