Disney+ Pricing and Subscriptions: Bob Iger's Accidental Revelation
Disney CEO Bob Iger has accidentally revealed the percentage of Disney+ subscribers who are on the ad-supported tier in the US (37%) and globally (30%). He also commented on the company's pricing strategy, noting that recent price increases were designed to push more people towards the ad-supported option due to higher profitability. Disney+ Basic started at $7.99 per month, but has since doubled to $15.99.
Disney CEO Bob Iger accidentally revealed commercially sensitive data during the company's earnings call, disclosing that 37% of Disney+ subscribers in the U.S. and 30% globally are on the ad-supported tier. Iger also spoke candidly about the company's pricing strategy, admitting that recent price hikes for the standard tier were designed to push more people towards ad-supported subscriptions, which have become more profitable for Disney.
Latest News
xBloom
xBloom Studio: The Coffee Maker That Puts Science in Your Cup
6 months ago
Motorola
Moto Watch Fit Priced at $200: Is It Worth the Cost for Fitness Enthusiasts?
6 months ago
iOS
iOS 18's Subtle but Significant Privacy Boost: Granular Contact Sharing Control
6 months ago
Google
Walmart Unveils Onn 4K Plus: The Affordable $30 Google TV Streaming Device
6 months ago
Apple
Judge Forces Apple to Comply: Epic Games' Fortnite Returns Hinge on Court Order
6 months ago
OnePlus
OnePlus Unveils the ‘Plus Key’: Is It Just an iPhone Knockoff or Something Revolutionary?
6 months ago