Disney

Disney+ Pricing and Subscriptions: Bob Iger's Accidental Revelation

Disney CEO Bob Iger has accidentally revealed the percentage of Disney+ subscribers who are on the ad-supported tier in the US (37%) and globally (30%). He also commented on the company's pricing strategy, noting that recent price increases were designed to push more people towards the ad-supported option due to higher profitability. Disney+ Basic started at $7.99 per month, but has since doubled to $15.99.

4 months ago

Disney CEO Bob Iger accidentally revealed commercially sensitive data during the company's earnings call, disclosing that 37% of Disney+ subscribers in the U.S. and 30% globally are on the ad-supported tier. Iger also spoke candidly about the company's pricing strategy, admitting that recent price hikes for the standard tier were designed to push more people towards ad-supported subscriptions, which have become more profitable for Disney.

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