First Look: Unveiling the iPhone 17 Series with Four Revolutionary Models

Hands on with all four iPhone 17 dummy models

Apple is expected to release four new iPhone models in September 2025: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. These dummy units provide a glimpse into what these devices might look like and feel like when they ship.

iPhone 17

• Design: Very similar to the iPhone 16 with a vertically-oriented camera module and all familiar hallmarks.
• Target Market: Likely aimed at consumers who prefer a more conservative design update, focusing on internal improvements rather than significant external changes.

iPhone 17 Pro and iPhone 17 Pro Max

• Camera Bump: Both models feature a large, full-width camera bump that resembles the Google Pixel design.
• Specs:
  • Pro and Pro Max: Similar in thickness to their iPhone 16 counterparts with no major changes in button layout or ports.
  • Pro Max: The larger size makes the camera bump appear more proportional.
  • SIM Card Tray: Global models retain a physical tray, while US models are eSIM only.
• Speaker Holes: Symmetrical speaker holes around the USB-C port, differing from the iPhone 16 Pro's layout.

iPhone 17 Air

• Form Factor: Radically thin at approximately 5.5mm to 5.6mm thick.
• Camera:
  • Single Camera: A 48MP lens with a significant protrusion due to the ultra-thin body.
  • Zoom Capabilities: Promoted as having 2X optical-quality zoom through cropping.
• Components: Miniaturized components, including buttons, are required to fit within the slim design.
• USB-C Port: Positioned off-center and nearly as thick as the device itself.
• Sound Quality: Fewer holes for speakers and microphones may result in lower volume.
• Durability Concerns: Potential issues with bending due to the thin profile, though Apple will likely conduct rigorous testing.

Release Date

Apple is set to release these new iPhone models this fall, traditionally in September, alongside updates to the Apple Watch.