YouTube

Google Introduces YouTube Premium Lite: An Ad-Free Experience for Non-Music Aficionados

Google is set to introduce a YouTube Premium Lite subscription plan, offering ad-free video content for those who primarily watch non-music content, without the need for a music streaming service.

7 months ago

YouTube to Launch 'Premium Lite' Subscription Plan

Overview: Google is reportedly planning to roll out a new subscription plan called "YouTube Premium Lite" which excludes music content.
Countries: The service will be available in the US, Australia, Germany, and Thailand.
Target Audience: This plan is designed for users who primarily watch non-music content like podcasts and how-to videos.
Features:
- Ad-free viewing for a wide range of non-music content.
- Unclear whether features like offline downloads or background playback will be included.
Music Content: Music videos will still have ads, and the plan does not include access to YouTube Music Premium.
Pricing: While specific prices haven't been announced, it is expected to be cheaper than the full YouTube Premium plan, which costs $13.99 in the US.
Comparison:
- YouTube Music Premium: $10.99
- YouTube Premium: $13.99
- YouTube Premium Lite: TBA (expected to be lower)
Potential Impact: This plan could cater to users who already have a different music streaming service, offering them ad-free video content without the need for an additional music subscription.