Google Spotlights Android Widgets with New Play Store Filter and Curated Collections

Google's New Push for Android Widgets

Google is making a significant push to enhance the visibility and usability of widgets on Android devices. As part of this effort, they are introducing several new features to the Play Store:

• Widgets Filter: A new 'Widgets' filter will be added to search results, making it easier for users to discover widget-based apps.
• Visual Badge: App listings will now prominently display a badge indicating whether an app includes widgets, eliminating the need for users to read through descriptions or scroll through screenshots.
• Curated Widgets Page: An upcoming Curated Widgets Editorial Page will showcase top-quality widgets and promote the apps that feature them. This page will be available on Android phones, tablets, and foldables.

Google acknowledges that discoverability and user understanding have been key challenges for widget developers. To address these issues, they are emphasizing the following benefits of widgets:

• Customization: Widgets allow users to personalize their home screens according to their preferences.
• Efficiency: Quick access to frequently used features can save users time and effort.
• Quick Info: Glanceable widgets provide essential information at a glance, enhancing user convenience.

For developers looking to boost app visibility and engagement, Google recommends:

• Focus on Value: Ensure that the widget offers meaningful functionality without requiring users to open the app.
• Keep it Simple: Design widgets that are easy to use and understand.
• Make it Adaptable: Test widgets across different devices (phones, tablets, foldables) to ensure they work well everywhere.
• Match the Look: Ensure widgets align with the system's overall aesthetic by using consistent colors, fonts, and shapes.
• Make it Easy to Find: Utilize the widget pinning API to encourage users to add your widget directly from within the app. Provide clear previews and descriptions to help users understand its purpose.