Google TV Introduces New Ad Format on Homescreen

A new ad format has appeared on the Google TV homescreen, showcasing a banner ad for the Bethesda game Indiana Jones and the Great Circle. This new ad section is located underneath the "Continue Watching" row and includes a brief game description, a link to watch gameplay on YouTube, and a QR code for further details. Google TV typically only shows sponsored content through the "For You" slider but has occasionally included recommendation rows for ads. This comes as Google has been surveying users about the quantity of homescreen ads.