GTA 6 Summer Heat: Rockstar Prepares Marketing Blitz as Launch Details Emerge
Take-Two Interactive CEO Strauss Zelnick has confirmed that Rockstar Games is on track for the scheduled release of Grand Theft Auto 6, with a major marketing campaign beginning this summer. While a specific price point has not yet been established, Zelnick suggested that the company focuses on providing more value than the price charged, aiming for an extraordinary entertainment experience. The company remains confident in the title's progress, maintaining its projected late 2025 launch window despite the astronomical expectations from the global gaming community.