Apple

How Apple's China Strategy Transformed the Tech Giant but Left It Vulnerable

From the brink of bankruptcy to global dominance, Apple's journey in China reveals an unsettling tale of strategic missteps and ethical dilemmas.

The upcoming book Apple in China: The Capture of the World’s Greatest Company delves into how Apple, once on the brink of bankruptcy, leveraged China's manufacturing capabilities to turn its fortunes around with products like the iPod and iPhone. However, this relationship has now left the company at the mercy of an authoritarian regime, raising concerns about geopolitical risks, reputational damage due to human rights issues, and strategic over-dependence on a single country. Authored by a Financial Times journalist and based on interviews with over 200 former Apple executives and engineers, the book promises to be a revealing account of how Apple's quest for growth has led to its current vulnerable position. The book is set for release in May by Simon & Schuster and has already received praise from notable business authors.

#Apple #China #manufacturing

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