How Tim Cook Navigated Trump’s Tariffs to Protect Apple’s Bottom Line

Report: How Tim Cook Helped Apple Avoid Trump’s Tariffs

Over the week, the Trump administration announced exemptions for tariffs imposed on products imported from China, covering categories like smartphones and laptops. This decision provided significant relief to Apple, sparing the iPhone, Mac, and other products from increased costs.

Behind the Scenes:

• Tim Cook's Role: Cook engaged with senior White House officials, including Commerce Secretary Howard Lutnick, discussing the potential impact of tariffs on iPhone prices. He maintained a careful approach by refraining from public criticism of the administration.
• Administration Reception: Wilbur Ross, former commerce secretary, noted that Cook’s suggestions were well-received due to his balanced stance and avoidance of public complaints.
• Personal Relationships: Cook has a strong relationship with President Trump, having contributed over $1 million to Trump's inaugural fund. This goodwill was evident when venture capitalist Marc Andreessen praised Cook’s leadership during a private dinner with Trump.

Future Uncertainty:

• Temporary Exemption: Despite the current reprieve, Commerce Secretary Lutnick warned that the exemption is not permanent and that a broader plan will be announced in the next one to two months.