Instagram's Massive Pivot: Why You'll See Fewer Repost Accounts and More Originality
The social media giant is tweaking its algorithm to ensure creators get the spotlight they deserve instead of those who simply re-share others' hard work.
By Blip Tech
1 min read
Instagram is implementing significant changes to its recommendation algorithm designed to suppress aggregator accounts that primarily post content from other sources rather than creating original media. By deprioritizing these accounts in recommendations across the Feed and Reels, the platform aims to redirect engagement and visibility back to the original creators. This shift represents a broader strategic effort to improve the quality of content discovery and ensure that those who produce unique assets are fairly rewarded for their creativity and labor.
