iOS 18 Privacy Update Causes Concerns for Social Apps
A change in iOS 18's privacy settings could make it more difficult for new social apps to gain traction by limiting contact sharing, posing a challenge for startups trying to compete with established giants like Meta and TikTok.

iOS 18 has introduced a change in how apps can access users' contacts, allowing them to select exactly which contacts they're okay sharing instead of an all-or-nothing approach. This change is causing concerns for social apps that rely on contact sharing to quickly connect new users with their friends. Data suggests that contact sharing has dropped dramatically since the iOS 18 changes went into effect.
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