iPhone 17 Pro Max and Air Take Inspiration from Apple Watch: Thin and Light vs. Rugged and Powerful

Summary of the iPhone 17 Pro Max and Air Models

After years of relatively minimal changes, Apple is set to revolutionize its iPhone lineup with the introduction of the iPhone 17 family in fall. The new range will feature a thin and light 'iPhone 17 Air' model, replacing the Plus variant, alongside a more rugged and battery-focused 'iPhone 17 Pro Max.'

• iPhone 17 Air: This new addition will feature an ultra-thin design, emphasizing sleekness and portability. It is expected to be a flashy and lightweight option.
• iPhone 17 Pro Max (or potentially Ultra): In contrast, the Pro Max model is rumored to become even thicker and heavier to accommodate a larger battery capacity, making it a robust choice for those who prioritize battery life.

This approach mirrors Apple's strategy with its Apple Watch line, where the Series 10 became thinner and lighter, while the Watch Ultra remained rugged and focused on extended battery performance. By offering these distinct options, Apple aims to cater to a wider range of user preferences and potentially provide an ideal model for everyone.

The article concludes by asking readers whether they think this strategy will succeed and which model they would choose.